NVIDIA’s $1,599 GeForce RTX 4090 arrives on October 12th | Engadget


Following months of anticipation and controversy among its add-in board partners, NVIDIA’s 40 Series GPUs are finally here. The company unveiled the RTX 4090 and RTX 4080 today at its GTC 2022 keynote. Taking full advantage of its new “Ada Lovelace” architecture, NVIDIA says the two GPUs offer significantly better ray tracing performance. The company worked with Taiwan Semiconductor Manufacturing Company (TSMC) to co-develop a new “4N” fabrication process that NVIDIA says is up to two times more power efficient. 

The first of NVIDIA’s new Ada Lovelace GPUs will arrive next month when the GeForce RTX 4090 goes on for sale for $1,599 on October 12th. NVIDIA claims its latest flagship is two to four times faster than the 3090 Ti. Good thing too because it’s starting at $100 more than its predecessor. 

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