MITA expects the entry of 300,000 Chinese tourists next year


KUALA LUMPUR: The Malaysian Domestic Tourism Association (MITA) is conservatively targeting about 300,000 tourists from China to the country next year, following the relaxation of quarantine protocols for travelers entering the country effective January 8, 2023.

The president of MITA, Uzaidi Udanis, said that the number is three times more than the approximately 100,000 Chinese tourists received from January to September this year, consisting of businessmen and students.

He said he hoped the announcement would attract more tourism to the country until it reached 3.1 million tourists in 2019.

“We at MITA are very excited about this latest announcement and the Malaysian tourism industry is ready to receive Chinese tourists in the near future.

“We hope it will get support from the Ministry of Tourism, Arts and Culture (Motac) and the government to allow tourists from China to enter.

“MITA is also aware of the relatively high number of Covid-19 cases there, but I am very confident with the existing standard operating procedures (SOP) by the government and the monitoring done by the ministry,” he said in a press conference here yesterday.

Meanwhile, he said, his party also encouraged its members to organize interesting events to bring in sophisticated tourists from China who are able to spend a lot thus generating the national economy.

Last Tuesday, China announced new rules on easing quarantine protocols for travelers entering the country in an effort to ease cross-border movement.

The approach will come into effect from 8 January 2023 and will be implemented following the people’s protest against the zero Covid policy.

The republic has reduced the quarantine period to five days in hotels and three days at home compared to the previous three weeks.

The event also saw the launch of the Fish Tales 2023 Cup – The Global Pro Challenge which will take place in Rompin Pahang from 18 to 23 August 2023.

Meanwhile, the Director of Othree Management Sdn. Bhd., Kenneth Chen said, the Fish Tales 2023 Cup – The Global Pro Challenge is expected to attract approximately 600 participants and family members of participants from China to the event which will generate an economic impact of approximately US$1.8 million (RM7.9 million). .

“We are targeting 240 participants for the event. Nevertheless, they will bring family members which make the total about 500 to 600 people.

“These people have spending power between US$2,500 (RM11,052) to US$3,000 (RM13,262) each. This can help generate the economy in the country,” he said. – MESSENGER





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