AIM helped Nurul Amyrah become an entrepreneur

KOTA KINABALU: The concept of direct online sales is the key to how Sahabat works Amanah Ikhtiar Malaysia (AIM) This Penampang branch was able to survive the uncertain economic challenges following the previous Covid-19 pandemic situation.

At a time when many traders were severely affected, Nurul Amyrah Nazwa Abdullah, 40, the owner of Munirah Art Gallery, was able to generate a monthly income of five figures a month from the sale of Islamic calligraphy art.

Facebook (FB), Instagram (IG), Whatapps (WA) and Telegram are among the social media applications that are used as platforms for online marketing implemented by this mother of four.

Better known as Amy, he said that the success he experienced was the result of strategic and creative planning involving attractive, high-quality decoration designs and competitive prices.

According to him, the reasonable prices offered by his side have attracted the interest of customers from all over the country who are on average from several government agencies, corporations and individuals.

“Sale by type online is a concept that should be a platform for many entrepreneurs to market their products, especially in meeting the needs of the current economic situation.

“What is important is to continue to work hard and learn business and marketing, stay creative and leave the rest to Allah Almighty,” he said when met at his gallery, here.

Amy said, there are more than 500 modern and traditional calligraphy designs provided by her side in the Telegram application and customers can choose the design of their choice after making an order.

According to him, customers are also free with their own design ideas because they also offer the same service to produce complete decorative products according to the customer’s wishes.

Talking about her initial involvement in this field, Amy said it all happened in 2019 when her handicraft business was affected following the movement control order (MCO 1.0).

He said that before the pandemic hit, he was able to earn a decent income since opening the business in 2017, even more than his income today due to Sabah’s thriving tourism industry at that time.

“After the absence of foreign tourists due to Covid-19, I was indeed affected at the beginning but it was a lesson because in the end I had to find a new idea that better meets the situation at that time and the inspiration to create the decorative art of Islamic calligraphy arose.

“Starting with funding of RM5,000 from AIM, I continued to formulate strategic plans through online sales while practicing marketing methods through the platform.

“During the MCO, many people had to sit at home and spend time decorating their homes until my products received many orders and continue to this day.

“Thank God I was able to survive and even grow even though I only got involved in this field three years ago, coupled with my interest in design art,” he said, who is from Ranau, Sabah.

In order to meet the increasing demand for her products, Amy now has a mini factory that is almost ready to be built and will be fully operational next month.

For now, he said, the manufacture of each calligraphy product is done in his gallery with limited space making it difficult to minimize efforts to fulfill customer orders.

“All machinery worth RM10,000 is already in our mini factory in Kampung Labau, Telipok and God willing it will be operational next month, at the same time being able to further expand my business.

“Therefore, thank you to AIM for helping me so much that I was able to become a successful entrepreneur, as well as being an inspiration to other AIM Friends,” he said, who was also assisted by six permanent employees.

For those interested in getting various types of Munirah Art Gallery products, you can contact Amy at 018-965 1051 or come directly to Munirah Art Gallery at the City Mosque in Kota Kinabalu, Sabah. – MESSENGER

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